See what BAR attendees taste, pair, and experience at the event.
Engage face-to-face with 4,600+ pre-qualified buyers positioned to put your brands and labels in front of thousands of consumers.
Registration for BAR 16 is now open.
We're increasing our investment in the beverage alcohol industry at BAR at NRA Show and beyond by engaging in a strategic partnership with Jon Taffer and Taffer Dynamics Inc.
In 2016, we awarded creative food and beverages that offer up better nutrition, impressive flavors, and on-trend ingredients that will inspire you to add exciting new dishes to your menu.
See 2016 Recipients
Watch our six finalists take the stage individually to show you how their signature drink comes together before going head to head during the finals.
Sunday, May 22
Finalist Demos: 12:30 p.m. - 3:30 p.m.
Final Competition: 4:30 p.m.
Learn About the Finalists
Enjoy exclusive air and rail discounts just for BAR attendees that make coming to Chicago easier and affordable.
We negotiate exclusive rates for attendees at premiere downtown hotels that beat anything you’ll find on Expedia®, Priceline®, or any other travel agency.
Browse, Book & Save
See what happens when you mix top buyers, incredible brands, and plenty of big ideas for bar programs.
Your year-round foodservice content hub.
"It’s a good way to get a step up on the competition, to order some unique things that some other restaurants and bars might not have."
BAR and National Restaurant Association Restaurant, Hotel – Motel Show (NRA Show) are open to trade only and not open to the public. Individuals who cannot demonstrate their direct, professional affiliation to the trade are not qualified to attend BAR or NRA Show. Previous attendees may be required to provide and/or confirm their business proof. Registration for BAR includes access to NRA Show.
Individuals must be involved in the decision making process to purchase beverage alcohol in a restaurant foodservice or retail operation to attend BAR. Past attendance to BAR does not guarantee qualification.
No one under 21 years of age will be admitted to BAR at any time regardless of affiliation or circumstances. This rule is strictly enforced and there are no exceptions. This rule applies to all exhibitors and attendees. Registration of anyone under 21 years of age is unauthorized and in violation of these policies.
You will be required to present a government issued photo ID and event badge to gain entrance to BAR. The name on all three items must match each other.
By registering for BAR and NRA Show you acknowledge and agree you have provided accurate and truthful information. No substitution or sharing of badges is permitted.
Attendees wearing badges from previous BAR and/or NRA Shows or falsified badges and/or sharing or swapping badges will be immediately ejected from BAR and NRA Show and banned from future BAR and NRA Shows. The NRA considers such conduct theft of service, trespassing, and fraud and will report violators to law enforcement authorities. If such conduct is discovered after the NRA Show, violators will be invoiced according to onsite registration pricing and will be required to pay their invoice in full in order to avoid being reported to law enforcement authorities. NRA reserves the right to validate the authenticity of this badge and to confiscate those determined to be counterfeit. No refunds will be given for any person removed.
By registering for BAR and NRA Show you agree to comply with all state, local and facility rules, regulations and laws.
You acknowledge and agree that the NRA reserves the right to remove you from BAR and/or NRA Show if, the NRA, in its sole discretion, determines that your presence or behavior create a disruption or hinder the NRA Show or the enjoyment of the NRA Show by other attendees. All BAR/NRA Show badges are the property of the NRA and must be returned to the NRA upon request.
“Suitcasing” refers to the practice of attending a trade show but “working the aisles” from a suitcase or briefcase, soliciting business from other attendees and exhibitors. For the good of the show and the exhibitors supporting the show, the only legitimate place to conduct business during show hours is within a contracted exhibit space on the show floor. Exhibiting companies are encouraged to protect their investment and report any violations to NRA Show management. Attendees observed soliciting business in the aisles or other public spaces, or in another company’s booth, will be ejected from the NRA Show and may be banned from future events in the NRA’s sole discretion.
Promotions, Recordings and Image Usage
By registering for BAR and NRA Show, you acknowledge and agree that your image and/or name may be used by the NRA in any of its own promotions and in registered publishing, broadcast and cable media, without charge or obligation. This includes on- and off-camera interviews conducted by registered media and/or NRA Show personnel.
By registering for BAR and NRA Show you may receive email promotion from exhibitors. If you opt out during the registration process your email will be removed from 2016 exhibitor marketing promotions; your email will not be removed from BAR/NRA Show promotions.
NRA prohibits the use of personal cameras and mobile recording devices on the exhibit floor and at all sessions and speaker presentations. NRA hires professional photographers/videographers to capture images of the Show in compliance with data protection & privacy laws. NRA may edit and use these images and recordings for administrative and promotional activities in the ordinary course of our business. Unauthorized photography, videography, or live streaming of any exhibit or product is prohibited and may result in the confiscation of device, film, memory cards and cameras as well as expulsion from the NRA Show. Registered press must check in at the on-site Press Center and declare intentions to photograph and/or film the NRA Show.
Product Remove from Show Floor
Product removal from Show floor should be accompanied by a Merchandise Removal Pass distributed by exhibitors who desire to give away product to an NRA Show attendee. The pass must be signed by a representative of the exhibiting company authorizing the attendee to remove product from their booth and the building. Security personnel will not permit attendees to leave the building without the required pass.
Individuals are responsible for securing their own hotel accommodations. Cancellation of hotel reservations and/or any travel expenses incurred are the sole responsibility of each individual.
By registering for BAR and NRA Show you authorize the NRA to charge your credit card account the applicable fees for the registrations processed during this online session. Registration is non-refundable.