Donna Hood Crecca
Associate Principal, Technomic Inc. 

As Associate Principal, Donna develops research-based insights and recommendations for leading and emerging supplier and operator companies to enhance their go-to-market and product development programs and strategies. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader for 10 years, was Editor of F&B Business and a contributor to CSP Magazine.

Donna has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. Throughout her career she has also provided consulting and project management services to a range of publishing, event, foodservice, retail and related firms. She is a frequent presenter at industry events.

Donna holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council. She is a member of the VIBE Advisory Council and the National Restaurant Association BAR Advisory Council. 

Capitalize On Cutting-Edge Adult Beverage Trends
Monday, May 22, 12:45 p.m.
Adapting your drink offerings to your customers' emerging demands is critical in driving sales growth. Join Technomic's Donna Hood Crecca to learn what's hot and what's not in spirits, wine and beer and identify opportunities to capture consumer attention and differentiate your drink program.


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